Learn Merchandising Through Practical Concepts
Our courses translate the complexities of merchandising into straightforward, structured learning materials that can be easily applied to the real-world retail environment. The content includes such topics as product positioning, display design, traffic flow, assortment selection, and other factors that affect the shopper’s experience.
From Product Placement to Customer Experience
Merchandising bridges the gap between how a product is displayed and how it is used in a retail space. Our method allows students to see how displays, aisle organization, store design, and the placement of merchandise affect exposure, flow, focus, and buying behaviors.
Visual Merchandising
Understand how displays, colors, layouts, lighting, signage and other visuals can work together to create a well-organized, appealing space.
Discover ways to group and present items that attract customers’ eyes to them, highlight key items and establish a unified look.
Learn how to use visual merchandising to support your product’s position and make the customer’s trip through your store simpler and more enjoyable.
Assortment & Placement
Examine how assortment choices, product placement, category location, in-stock rates, and product associations shape how shoppers move through a store. Discover how to place items for easy navigation, facilitate shopping of related categories, and aid the buying process. Finally, discover how assortment planning ties into merchandising, to see how to use these two disciplines together to serve customers and retailers.